CATALOG
CATALOG COVERS:
From Concept to Completion
Every catalog cover has a strict deadline—whether it’s a last-minute buzzer-beater or a multi-round revision process, I consistently go above and beyond to deliver high-quality, impactful designs. The cover isn’t just an image; it’s the face of the brand, the first impression that sets the tone for everything inside.
As the director of each photo shoot, I oversee the entire creative process from concept to final execution. I collaborate closely with photographers, developing shot lists, sourcing and creating props, scouting locations, selecting and hiring models, and ensuring the vision comes to life. To guarantee a flawless final product, I also handle all digital editing and post-production, ensuring every detail aligns with the brand’s identity and marketing goals.
CATALOG LAYOUT:
Precision in Design & Organization
With a keen eye for organization and detail, I thrive in fast-paced environments where strict deadlines and multiple moving parts are the norm. Each catalog layout goes through a meticulous multi-stage process, ensuring a seamless and visually compelling final product.
From gathering and coordinating content with vendors to strategic product placement within the layout, every decision is made with purpose—always adhering to the company’s brand guidelines. As part of the approval process, I lead the review and sign-off on all design layouts, ensuring each page or spread aligns with the overall vision.
The examples below showcase the complexity and precision required to create engaging catalog designs while maintaining pagination accuracy, clear organization, and attention to detail throughout multiple revision rounds.
