CORE COMPETENCIES

 

  • Creative Team Leader

  • Brand Development

  • Project Management

  • Photography

  • Package Design

  • Organization Management

  • Print & Digital Marketing

  • Catalog Layout & Production

  • Video / Photo Director

  • Large Process Printing

  • Graphic Design Expert

  • Storyboard

  • Video/ Photo Editing

  • Visual Communicator

  • SEO Management

  • Project Coordination

  • Typography

  • Press/Color Proofing

  • Client Communication

  • Event Marketing

  • B2C & B2B

TECHNICAL SKILLS

 

Adobe
Photoshop, Illustrator, InDesign, XD, Lightroom,
Workfront, and Acrobat.

QuarkXPress | Wordpress | WordPress | MS Office Suite

File Organization | Klaviyo | WorkFront | Project Management Software | Google Analytics

MacOS & PC

EDUCATION

 

Art Institute of Philadelphia
BA Degree in Specialized Technology Graphic Design Major

PROFESSIONAL EXPERIENCE

 

Director of Marketing
Fabspeed Motorsport | Fort Washington, PA | 2022 - Current

Dynamic leader of a results-driven marketing team, responsible for brand growth and business expansion across B2C and B2B markets. Developed and executed multi-channel marketing strategies leveraging digital and traditional advertising, including website optimization, CRM, content marketing, PPC, SEO, social media, email campaigns, out-of-home, and print.

  • Led website overhaul, enhancing UX, branding, and functionality—boosting e-commerce traffic by 35%.

  • Managed marketing budget, optimizing spend for maximum ROI.

  • Led weekly marketing meetings, delivering data-driven insights to stakeholders.

  • Executed sponsored events and partnerships to expand brand presence.

  • Developed targeted campaigns using analytics to drive acquisition and retention.

  • Oversaw content strategy to enhance engagement across digital and print channels.

Manager of Creative Services
Pep Boys Corporate | Bala Cynwyd, PA | 2021 to 2022

Responsible for adapting a brand strategy for the company’s target market and to maintain the brand integrity across all company marketing initiatives including print, social, web, radio, TV and the internal company portal.

  • Hands-on development and managing all in-store signage and marketing projects for over 1000 service stores across the US and Puerto Rico.

  • Direct interaction with the external ad agencies helping guide them with the company’s branding, vision and values. Improved e-comm visits month over month.

  • Working with executive leaders to set project goals, deadlines, marketing operational slides and budgets.

  • Redesigned and help oversee the company’s internal portal increasing the user interaction by 40% in growth.

Production Manager & Senior Graphic Designer
Quadratec, Inc. | West Chester, PA | 2004 to 2020

Led a team of creative professionals and photographers in the design and production of all print and digital in-house and vendor marketing. Managing projects consisting of 20 catalogs annually with millions in circulation, event marketing, social media content as well as all internal marketing collateral. Created department workflows, both production and print schedules. Redesign e-comm site and increased traffic by 40%.

  • Grew overall sales by 40% and readership by 10%, sustaining growth over six consecutive years by creating fresh, relevant, branded content.

  • Overhauled the photography department, growing productivity by 35% to meet a doubled workload. Provided creative and project direction, developing designs, coordinating photo-shoots, and overseeing over all production.

  • Achieved promotion through roles from designer to Production Manager, reflecting a consistent record of leadership, creativity, and accountability.

  • Partnered directly with Owner and VP of Marketing to transform the company’s brand, launching social media campaigns, creating new logos, branded website imagery, and new private label marketing items, including product branding, instruction, and packaging.

Designer & Marketing Specialist
 toddamos.design | Media, PA | 1999 to Present

Create a compelling visual identity that speaks to the voice and vision of brands across diverse industries, from startups to established organizations. Lead the end-to-end artistic process, including concept, design, and production of a wide range of print and digital assets, including package design, direct mailers, catalogs, logos, landing pages, and social media campaigns. Leverages strengths in project management, client relations, and problem-solving to ensure on-time, on-budget completion of project objectives.

  • Earned 70% repeat business, building a reputation for exceptional creativity and quality service delivery.

  • Going above and beyond, providing highly responsive communication, often outside normal work hours.

  • Provided full project support, including design, photography, location scouting, proofreading, and vendor sourcing.